SAWWAD

YOUR AVATARS

A long long time ago before the dawn of humanity, in a parallel universe light years away from our home planet Earth, yet eerily similar to our lands, there lay the Queendom of Sawwad where four tribes shaped the blueprint of our existence. This is their story… and these are your heroines

// TRIBE

ANUNNAKI

// BIOGRAPHY

Ruler of the Robotic Realm, “Labyrithine” The Vertical City. Exiled from her homeland and onto the Dragons’ Graveyard, Sufana’s desire to seek redemption by rising to power burns as bright as her fiery red hair. Half human, half robot, the once beautiful princess is now turned into a gilded cyborg gloriously embracing her crystal powered exoskeleton, giving her physical abilities which extend beyond human limitations

SUFANA:THE BIONIC DIVA

MADINA: THE ETHEREAL DANCER

// TRIBE

BLUE ONES

// BIOGRAPHY

Born of the Mystical Stratosphere, home to the Portal of The 7 Planets, Madina begins her story as an introverted gentle Arcturian. From rebel to Kandaka, her unsurmountable empathy will be her biggest strength as well as her downfall. In search of her Soul Tribe, her yearning to belong overshadows her undiscovered magical powers Destined to grow into the Guardian of the Portal Madina flees from the painstaking responsibility only to be met by her inevitable destiny

NAZRUL: THE DESERT WARRIOR

// TRIBE

AESSIRS

// BIOGRAPHY

Heir and protector of The Capital of Sawwad Nazrul is driven by her curiosity and bravery to discover the mysteries of her land and protect the traditions of her lineage. She exemplifies nobility and honour with wits that can rival the wisest of the Elders. Starting her journey as an embodiment of innocence she quickly develops the resilience required to prevail. Tested time and time again, Nazrul earns her spot as our primary heroine as she emerges fully metamorphosed with each task

" FROM THE DARKEST MOMENTS,

SHINES YOUR BRIGHTEST LIGHT "

Salma Awwad

"FROM THE DARKEST MOMENTS,

SHINES YOUR BRIGHTEST LIGHT"

Salma Awwad

"FROM THE DARKEST MOMENTS,
SHINES YOUR BRIGHTEST LIGHT"

Salma Awwad

THE MEANING:

The word “SAWWAD” in Arabic means darkness, and it comes from the root word “ASWAD”, which translates to the color black. It signifies strength, mystery and the profound power of stillness. Out of darkness, all things are born.

The best stories don’t tell us who we are, but who we can be they inspire and empower us; they call us out to our higher selves. Darkness refers to anything that has yet been brought out into the light, that lives in the space beyond boundries; beyond our comfort zone the void. As creatives our job is to uncover what lies in the darkness and give it new light, new form, new meaning. Creating something out of nothing is pulling value and beauty out of the dark.

EtyMOLOGy

AL KHEMET (Kmt)

AL = The
KHEM = Black
ET = Land

Name of Ancient Egypt, where “Black” was synonymous to “Darkness”, symbolizing “Born out of the unseen.”

Named after the dark substance left behind in the soil after the Nile flooding took place, which was distilled from the soil and used for its transformative and regenerative qualities.

AL KHEMΙΑ

The Arabic word, still used till this very day, meaning “chemistry” had its roots in the ancient arts of Predynastic Egypt.

ALCHEMY

Derived from the name of Ancient Egypt and pointing at the arts that were practiced and taught in The Black Land, the search for “Inner Gold.” This art of transfiguration was symbolized in the material world by the transformation of base metal into gold; however, the real purpose behind its practice was to embark on a path towards elevating our consciousness to see beyond the hallucinatory veil of appearances and transcend our own limitations, both in the physical and metaphysical worlds.

CHEMISTRY

The importance of the metaphysical was taken out, and the focus became solely on the physical world that which can be experienced by our senses and calculated by our minds. In essence, it is the distillation of Alchemy into its solely physical focused science, which branched out and became the central science between Biology and Physics.

MAGIC

The metaphysical aspect of Alchemy became remnants of its predecessor, and eventually disappeared in time. During the Scientific Revolution of the 16th to 17th Century Europe, the more “reliable” part of the sciences was solely embraced. The knowledge that was once revered from the Priests of Ancient Egypt to the Hermetic scrolls to the Oracle of Delphi – was now forgotten.

EtyMOLOGy

AL KHEMET (Kmt)

AL = The
KHEM = Black
ET = Land

Name of Ancient Egypt, where “Black” was synonymous to “Darkness”, symbolizing “Born out of the unseen.”

Named after the dark substance left behind in the soil after the Nile flooding took place, which was distilled from the soil and used for its transformative and regenerative qualities.

AL KHEMΙΑ

The Arabic word, still used till this very day, meaning “chemistry” had its roots in the ancient arts of Predynastic Egypt.

ALCHEMY

Derived from the name of Ancient Egypt and pointing at the arts that were practiced and taught in The Black Land, the search for “Inner Gold.” This art of transfiguration was symbolized in the material world by the transformation of base metal into gold; however, the real purpose behind its practice was to embark on a path towards elevating our consciousness to see beyond the hallucinatory veil of appearances and transcend our own limitations, both in the physical and metaphysical worlds.

CHEMISTRY

The importance of the metaphysical was taken out, and the focus became solely on the physical world that which can be experienced by our senses and calculated by our minds. In essence, it is the distillation of Alchemy into its solely physical focused science, which branched out and became the central science between Biology and Physics.

MAGIC

The metaphysical aspect of Alchemy became remnants of its predecessor, and eventually disappeared in time. During the Scientific Revolution of the 16th to 17th Century Europe, the more “reliable” part of the sciences was solely embraced. The knowledge that was once revered from the Priests of Ancient Egypt to the Hermetic scrolls to the Oracle of Delphi – was now forgotten.

BRAND VISION:

Three Axis coming together in one multiscensory world: Tech-Infused  Fashion, Gaming and CGI Media.

At the heart of it all is the story – an ode to the marvel of our ancient civilizaions and the wisdom of Egypt (Khemet), Persia (Media), the Gulf (Arabia) and Iraq/ Syria and Turkey (Mesopotamia and Sumer). The Queendom of Sawwad exists in a parralel universe, which encompasses all the above civilizations as one, while placing the Capital in the mysterios city of Al Ula.
What hidden influences did these four great civilizations have in shaping our current collective cultures? We dive deep into the forgotten history of our ancestors and reawaken the secrets that lie dormat in their allegory of symbolism and ajesty. This is the story of humanity from the perspective of the stars !

STORY DRIVEN

FASHION

IN THE

METAVERSE

STORY DRIVEN

FASHION

IN THE

METAVERSE

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